One platform has raised $10M to construct the following blockchain sports activities recreation, whereas a number of different sports activities crypto platforms have fallen. In the meantime, a brand new Seton Corridor survey exhibits that there’s a powerful viewers eager about each sports activities and crypto – and the UFC has but once more one other crypto companion.
Each weekend, we offer you a weekly dose of sports activities and crypto crossover. Let’s assessment all the pieces from final week.
The Sports activities Slice
New Survey Shows Robust Crossover Sports activities And Crypto Viewers
A brand new survey from Seton Corridor College exhibits {that a} majority of their surveyed “avid sports activities followers” – 57% to be actual – have bought NFTs in some unspecified time in the future. The place did these followers wish to see NFTs utilized? Rewards. Followers responded to the survey that “upgrading a ticket at no extra price” was a high desired perk to membership NFT possession.
Professor Charles Grantham, Director of the Middle for Sport Administration inside Seton Corridor’s Stillman Faculty of Enterprise, sponsored the ~1,500 individual survey and had this to say:
“The numbers would appear to point that NFTs signify fertile floor for leagues to reinforce the fan expertise… however, maybe as a result of groups and leagues don’t totally perceive the character and potential of NFTs and perks like a digital VIP card, that floor has but to be sown successfully by main sports activities organizations in the US.”
$10M Raised For A Sports activities Blockchain Recreation
California-based SuperTeam Video games has raised a hefty $10M to construct a sports activities blockchain-based online game. Workforce members of SuperTeam Video games sat down in an interview throughout Consensus 2022 in Austin, describing the environment as “untested,” riddled with mistrust from conventional players.
The UFC’s New ‘Official Layer 1 Blockchain Accomplice’
The UFC has been no stranger to crypto offers, and a brand new one has come into the fold this week courtesy of a brand new international advertising and marketing partnership with VeChain this previous week. In-arena model belongings for VeChain had been shortly on show for yesterday’s UFC 275 occasion.
This yr alone, we’ve seen the league companion with Dapper Labs, and distribute some fighter bonuses by way of crypto.
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VeChain (VET) is the newest of a rising checklist of crypto and blockchain companions for the UFC. | Supply: VET-USD on TradingView.com
Rugs Get Uncovered
FootballStars.io had as soon as onboarded soccer stars like Romelu Lukaku, Ashley Younger, and Mateo Kovacic – amongst many others – to advertise their platform. Now, the platform is seemingly all however mud, and the token value has gone an analogous route too. Sports activities outlet The Athletic lined a dive on the rugged challenge.
In the meantime, infamous rug spotter ZachXBT provided a perspective on Players Only, an NFT challenge with NBA co-signers that included the likes of Dennis Smith Jr., Jerami Grant, Terrence Ross, and others. Athletes, except Michael Carter-Williams, are nowhere to be discovered within the challenge’s Discord, which is now shutting down. Since Zach’s preliminary submit, some athletes had even refunded customers. Kudos to Zach’s efforts exposing tasks that fail to ship on guarantees.
IMG’s Henchman: Blockchain And Crypto Sponsorship Is “Right here To Keep”
Robbie Henchman, EVP of strategic partnerships with sponsorship powerhouse IMG, sat down in an interview to talk this previous week over a large number of matters – and a kind of being the emergence of the “taste of the month” sponsorship class, blockchain / crypto / Web3. Sponsorship spend has been immense within the sector these days, exhibited by a current sponsorship report detailing the NBA’s sponsorship breakout, which noticed crypto and blockchain companies rising from mid-40s to quantity 2 in high sponsorship spend from the earlier season to this yr.
Whereas it was Henchman himself who described the class as being that ‘new taste’ with all the eye, he additionally mentioned that the sponsorship class isn’t going wherever. About these big-spending incoming gamers, he added:
“They clearly want a whole lot of noise and publicity in the mean time when it comes to what they’re placing out to the market… They’re paying both market worth, or they’re competing at such an aggressive stage that it’s troublesome for conventional companions to maybe sustain.”
Topps Rolls Out Scottish Skilled Soccer League NFTs
One other week, one other “first ever” sports activities league rolling out NFTs; this week, it’s Topps and the Scottish Skilled Soccer League commemorating SPFL champs Celtic. Topps will roll out NFTs from the highest division of the SPFL, the Premiership, consisting of 12 golf equipment within the league.
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