Query concerning Ethereum Identify Service : ethereum

https://medium.com/the-ethereum-name-service/full-dns-namespace-integration-to-ens-now-on-mainnet-9d37270807d3

There’s one thing I’m lacking attributable to my restricted information of DNS and I’d admire any perception the group can present right here.

For dialogue functions, let’s say that I’m an enormous company like Nike and want to make the most of the advantages of ENS for funds, rewards, NFTs, and so forth. then why do I really want a “.eth” extension once I can import Nike “.com” onto ENS?

What am I lacking when it comes to “.com” extension on ENS vs a “native” (.eth) ENS area? Are there any options or advantages distinctive to “.eth” against a “.com” on ENS?

I apologize if this matter has been mentioned earlier than, however I can’t discover something that speaks to this instantly and might’t wrap my head round this. Thanks prematurely.