Bentley Motors is making an enterprising plunge into the Web3.0 ecosystem with a brand new Non-Fungible Token (NFT) assortment.
Coming off as the following luxurious auto model to dive into the rising NFT world, Bentley mentioned its assortment contains 208 items uniquely created by Bentley Design.
The British firm famous that it selected the quantity 208 for its significance to the corporate. As unveiled by the agency, the quantity 208 represents each the highest pace of its quickest Grand Tourer (the Continental GT Pace) and all the manufacturing run of the long-lasting R-Sort Continental of 1952 – the automotive that impressed the fashionable Bentley design DNA.
Bentley famous that the NFT drop is its first transfer right into a broader embrace and integration of Web3.0 experiences for all its clients worldwide.
“Bentley clients live their lives on-line, buying luxurious items with digital foreign money, and establishing companies within the Metaverse,” Member of the Board for Gross sales and Advertising, Alain Favey mentioned in a remark, “We’ve all the time engaged our clients the place they discover their passions, and right this moment which means being current in digital marketplaces and providing NFT belongings. We’ve seen how NFTs have raised the profiles of each artwork and artist, and we imagine the identical can occur within the luxurious automotive house.”
The NFTs can be constructed on the Polygon Community, leveraging its carbon-neutrality standing which aligns with its objective to additionally grow to be Carbon impartial by 2030. The corporate affirmed the NFT drop can be formally launched in September and can grant holders unique entry and advantages.
Again in January this yr, Blockchain.Information reported that Lamborghini, the Italian luxurious auto model additionally floated its personal NFT, that includes a 3D composite materials that has made a return voyage to the Worldwide Area Station (ISS).
The proposed NFT assortment by Bentley is proof of mainstream automakers rising embrace of this new world.
Picture supply: Shutterstock